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How to Use the Right Hashtags on Instagram to Make Your Content Go Viral
Hello friends! I hope you’re doing great. In today’s blog, I want to talk about a very common issue many Instagram users face, especially creators and influencers who are trying to grow their page or reach more people.
Many of us put in a lot of effort while creating Reels, videos, stories, and posts on Instagram. We try to make everything perfect — from editing and captions to thumbnails and posting time. But still, the content doesn’t get the kind of reach or engagement we expect. Why does this happen?
Well, one of the main reasons is incorrect or random use of hashtags.
Let’s understand this in detail.
🔍 Why Are Hashtags Important on Instagram?
Hashtags are like keywords for Instagram. Just like Google ranks articles based on keywords, Instagram uses hashtags to understand what your post is about and show it to the right audience.
When you use relevant hashtags:
- Your post gets discovered by people interested in that topic
- You increase your chances of appearing in the Explore tab
- You boost your engagement rate organically
- You connect with a niche audience that actually cares
But if you’re using random, irrelevant, or overused hashtags, then:
- Your content won’t reach the right people
- It may even get hidden or shadowbanned
- The engagement will drop over time
❌ Common Mistakes People Make with Hashtags
Here are a few things many users do wrong:
1.
Using Too Many Popular Hashtags
Hashtags like #love, #instagood, #viral have millions of posts. Your content gets buried in seconds and doesn’t get noticed. These hashtags are way too competitive.
2.
Using Unrelated Hashtags
Sometimes people use trending or random hashtags hoping it will boost their reach. But Instagram is smart — if your content doesn’t match the hashtags, it reduces your visibility.
3.
Copy-Pasting the Same Set of Hashtags Every Time
If you use the same hashtags again and again, the algorithm might see it as spam behavior. Hashtag strategy should be post-specific.
4.
Not Doing Research Before Posting
Hashtag research is very important. You need to know what people are searching for in your niche, and what your target audience is following.
✅ How to Use Hashtags the Right Way
Here’s how you can improve your hashtag game and increase your chances of going viral:
1.
Use a Mix of Hashtag Sizes
Divide your 30 hashtags like this:
- 5–10 low competition (10K–100K posts)
- 10–15 medium competition (100K–500K)
- 5–10 high competition (500K–1M+)
This way, you target both large and niche audiences.
2.
Use Niche-Specific Hashtags
Let’s say you are a fitness creator. Instead of just using #fitness, try:
- #homeworkoutforbeginners
- #fitindian
- #weightlossjourney2025
These are more targeted and attract people who are specifically interested in your content.
3.
Research Trending Tags in Your Niche
You can use free tools like:
- Display Purposes
- RiteTag
- Flick.tech (limited free version)
- Or even just explore your competitors’ hashtags
Find the tags that are currently working well.
4.
Keep Hashtag Sets Ready
Prepare 3–5 hashtag sets in advance for different types of content — for example:
- One for motivational quotes
- One for Reels
- One for tutorials
- One for product promotions
This saves time and keeps your strategy fresh.
🔧 Tools to Help You Find the Best Hashtags
Here are some tools (free + paid) that can make hashtag research super easy:
1.
Flick Hashtag Tool
Paid but powerful. Gives you analytics on which hashtags are performing, banned tags, etc.
2.
Hashtagify
Helps you discover related hashtags and trends.
3.
All Hashtag
Generates top hashtags based on a keyword you enter.
4.
Instagram Search Itself
Search a hashtag and see how many posts it has, and what kind of content is ranking.
💡 Pro Tips to Boost Reach Along with Hashtags
- Post during high engagement times (like 6–9 PM IST or based on your audience insights)
- Use engaging captions and call to actions
- Add location tags where relevant
- Encourage users to save, share, or comment
- Don’t rely only on hashtags — your content quality matters the most!
📌 Final Thoughts
Hashtags can be a powerful tool if used the right way. Think of them as a bridge between your content and your audience. Instead of using generic or random tags, focus on intentional, well-researched hashtags that match your post’s topic.
Once you start using this strategy consistently, you’ll see a real difference in your reach, engagement, and chances of going viral.
So next time you’re about to post on Instagram, ask yourself:
👉 Are my hashtags relevant?
👉 Did I research them properly?
👉 Are they specific to this content?
If the answer is yes — you’re already ahead of 90% of users on the platform.
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